About FP Collectiv
FP Collectiv helps modern marketers build strategic capability across marketing fundamentals, digital marketing and AI.
We are a collective built on one belief: marketing is a discipline, not a support function, and every marketer deserves to learn it properly.
Most marketers never got the fundamentals
A large share of working marketers learned on the job, under pressure, with no formal grounding in how marketing actually works. Then the fundamentals got squeezed out entirely, by finance wanting this quarter's number, sales wanting leads now, and product wanting features promoted. The result is a lot of capable people running tactics with no strategy underneath. FP Collectiv exists to put the fundamentals back, and then build from them.
What we stand for
- Marketing is a growth function with its own evidence base, not a cost centre.
- The fundamentals come first. Channels and tools only work on top of strategy.
- Evidence beats opinion. We teach what the research actually shows, and we show our sources.
- No gatekeeping. The fundamentals should be taught in plain language, not hidden behind jargon and insider credentials.
- Confidence is a skill. Knowing the fundamentals is what lets you defend your decisions in the room.
How we teach
Every lesson is practical, plain-spoken and backed by named research, from the Ehrenberg-Bass Institute, Binet and Field, Gartner and others. No vague theory, no buzzwords. We give you the principle, the evidence behind it, and exactly how to use it on Monday morning. You can check our work, because we cite it.
Who this is for
For modern marketers who want to be strategic, not just busy. Whether you are early in your career and never got the formal training, or experienced and tired of defending your budget with the wrong metrics, this is for you.
Where you can go
We teach across three connected tracks: the fundamentals of B2B marketing, digital marketing, and AI for marketers. Start with the fundamentals, then go as deep as you like. It is a path, not a pile of courses.
Start here
Start Module 1 of B2B Marketing Fundamentals free, or join the Advanced waitlist if you already have the fundamentals down.