B2B Marketing
From First Principles
FP Collectiv helps modern marketers build strategic capability across marketing fundamentals, digital marketing and AI.
Evidence-based, practical, and built for marketers who want to be strategic, not just busy.
Ā
Module 1 FreeMost marketers never got the fundamentals
A lot of capable marketers learned on the job, under pressure, with no formal grounding in how marketing actually works. Then the fundamentals got squeezed out by finance wanting this quarter's number, sales wanting leads now, and product wanting features promoted.
FP Collectiv exists to put the fundamentals back, and then build from them.
Two ways in
Choose your starting point
Start B2BĀ Marketing Fundamentals now and join the waitlist for the Advanced course.
Fundamentals of
B2B Marketing
Eight modules from what marketing actually is to how to defend it, each backed by named research and a knowledge check, with a completion certificate. You leave with a complete One-Page Growth Strategy for your own business. The grounding most marketers never received.
AdvancedĀ
B2B Marketing Topics
Go deeper into channels, measurement, budgeting and account-based strategy, for marketers who already have the fundamentals down.
How we teach
Every lesson is practical, plain-spoken and backed by named research, from the Ehrenberg-Bass Institute, Binet and Field, Gartner and others. No vague theory, no buzzwords. We give you the principle, the evidence behind it, and exactly how to use it on Monday morning. You can check our work, because we cite it.
Who is it for
Modern marketers who want to be strategic, not just busy. Whether you are early in your career and never got the formal training, or experienced and tired of defending your budget with the wrong metrics, this is for you.
What you leave with
Not just knowledge, a strategy. By the end of B2B Marketing Fundamentals you will have built the FP Collectiv One-Page Growth Strategy: your buyer, your position, how you create and capture demand, how you measure it, how you invest, and the case for the budget, all on one page you can present to your manager, leadership team or board in under five minutes.
Ready to build real strategic capability?
See the B2B Marketing Fundamentals course outline.
Start Module 1 Free